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Better Online Reviews – Part One
All businesses can do with better online reviews. Even if your business is of the bricks and mortar type, as opposed to operating entirely in the online world, your internet-based reputation is...
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What Customer Survey Questions Should I Use?
What Customer Survey Questions Should I Use – Better Online Reviews Part II In part one we discussed the importance of precisely when you ask for customer feedback, in part two we’ll look at what goes...
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Segment Your Customers For More Sales
Knowing your customer based on their group or sub-group is what segmentation is all about. Essentially, it’s the separation of your customer based on certain demographics, preferences, or previous...
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How to add reviews to your Facebook Page
Facebook reviews are a critical part of any businesses’ online marketing strategy, they demonstrate credibility, approachability, and show your prospective customers that you can be trusted. In this...
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Google Review Link [How To]
With more than 90% of customers researching online before making contact with a business, having positive Google reviews is great for SEO and vital to the success of any small to medium enterprise. In...
View ArticleDo Online Reviews Help With Search Engine Optimization?
In the proverbial “alphabet soup” of digital marketing strategies, SEO tends be the most widely discussed. Many focus upon topics such as keywords and HTML tags, but the fact of the matter is that...
View ArticleCustomer Satisfaction Survey – A How-To Guide
Customer reviews need to be managed as carefully as your business reputation or branding. However, this can be very time consuming. We’ve taken a look at how software can now manage the whole process,...
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[Infographic] The hidden harms of drug and alcohol misuse in the workplace.
A common stereotype of the digital marketing industry is one of hard-working over-caffeinated nerdy types working tirelessly throughout the night to try and solve the puzzle of better search rankings...
View ArticleThe Importance of SEO Keywords in your Online Reviews
Most businesses are aware of the importance of keywords embedded in website text when it comes to driving their site up the search rankings. However many businesses are missing an opportunity when it...
View Article3 Tips to Handle Negative Yelp Reviews for Local Businesses
Since its inception in 2004 Yelp has joined the leagues of Google and Facebook in terms of providing unbiased local business reviews, based on public opinion. The online platform has the ability to...
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